All over the world alcohol abuse is incredibly popular amongst all different age groups. Because of this, alcohol seems to be everywhere you turn. Take for instance the genre of popular culture, i.e., the TV. It’s almost inevitable that while sitting down on a Friday night you will see a commercial that glorifies the use of alcohol. A perfect example would be the contest that Captain Morgan Rum has created. Now I may not be the best case study because I watch way more TV than I should, but I would have to say that I see that commercial at least once everyday, if not twice while I’m watching my shows. As a matter of fact, I’d have to say that the majority of commercials that grace my tube are those that relate to alcohol in some way. So what’s wrong with this picture? The problem is that popular culture now a days has helped to desensitize the way that people view alcohol. These commercials do their best to inform the viewers that alcohol can be harmful and that it’s important to be responsible while drinking. However, the scenarios that are shown on the TV are portrayed to be fun situations. So in essence, the makers of the alcoholic product are contradicting themselves in order to make a profit. Underage drinking is still a large problem in our society, and by making these commercials readily available on mainstream television we only add more fuel to the fire. I mean, let’s be realistic. Are teenagers going to playback in their heads the warning about being responsible, or the amount of fun the actors are having as a result of the alcohol? So what are parents doing to stop the excessive drinking of younger teens? Here in this question lies yet another problem. When my cousin started college, she wanted to have a party, which most college students want to do. My aunt and uncle knew very well that if she went to a college party with her friends that the amount of alcohol would be overflowing, and the situation could get very dangerous. In an attempt to remedy this, they offered she have the party at their house and they would provide the alcohol. I think by doing this they were hoping to control the amount of alcohol served, and also monitor the overall situation. And the truth is, many parents have this same mentality. They think that if their children drink at home, and not out in bars it will keep them away from harm, which couldn’t be more wrong. Again, this scenario shows the effects of alcohol have desensitized even parents. Substance abuse is a growing epidemic in our country and alcohol is right up there at the top of the list of misused drugs. I have to wonder who’s to blame. Yes, it’s true we all have our own free will, but when ads, commercials, films, and music all portray alcohol to be a fun activity, can we really just say no? If you or someone you know has a problem with alcohol, there is help. All you have to do is take it. For more information about drug and alcohol treatment, please visit The Right Step today!